Category: Intellectual Property

CHARACTER MERCHANDISING: A LEGAL PERSPECTIVE

Picture Courtesy: http://blog.ipleaders.in/wp-content/uploads/2014/10/the-world_s-top-10-best-minions-inspired-merchandise-9.jpg This article was written by Ritisha Mukherjee, a student of ILNU.  INTRODUCTION Unprecedented growth in the advertising industry over the years has highlighted how the reputation
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